March 2008

Thursday, March 20, 2008

Morning Sickness More Condition_symptoms

force companies to change their compensation policies

Companies have to increasingly use creativity to develop compensation plans that will attract and retain the best candidates
What new professionals expect their employers, how workers are today? And in what way you can attract the best talent? These are the recurring questions that are today most companies in the world, and that Florence Deverill, manager of Compensation Consulting at Hewitt area, the seminar sought to answer the Labour Market 2008. Highlights

• The changing values \u200b\u200bof workers creates a new form of contract and relationship with business.
· Today talented people need organizations less than organizations need talented people.
· New workforce challenges are: the war for talent and attention to the individual rather than collective.
· For the lack of talent, the compensation policies of companies were changing from total compensation to "experience Total employee. "
According to the specialist, is now possible to define the profile of employees based on their expectations, which can be divided, broadly, as six trends, developed by John Izzo and Pam Withers in his book Values \u200b\u200bShift: The first of them is the balance between work and personal life, new talent want to work but also enjoy their free time and that no interference in their relationships outside the workplace. Also hope that their work is not only an obligation but a noble cause, require companies to opportunities to develop rapidly and grow professionally in a short time, they want to partner in a hierarchy collapsed to form communities on the job. In turn, seek to establish a trusting relationship with their employers.

Paradigm Shift This change in securities by employees, "says Deverill-creates a new form of contract and bonds with the empresas.El first point, and the main trigger of this new paradigm is that people today need talented much less than the organizations that organizations need people talentosa.Otro of the factors that contributed to this transformation is that today's leaders seek the loyalty of the organizations, but are not willing to give his as a form of retribution. Moreover, compliance with contract commitments became a huge challenge because we live in a world forced to contain costs, globalized virtual.En this context, new challenges for the workforce are: the war for talent and attention to the individual rather than the group. "Something that has occurred in recent times, particularly for key personnel and high-potential, is the individualization of compensation packages. This is not always given money, but also includes qualitative benefits such as flexibility of hours, "says Deverill.La specialist explains that for several years and as a result of the increasing lack of talent, compensation policies companies were changing from total compensation to "total employee experience." This new system brings greater focus and attention on those values \u200b\u200bthat employees consider important. "These are total compensation including cash payments and in kind, and all the tools and actions that are provided for personal development," said Deverill.Estrategias To cope with the demands of new talents and to capture and retain, companies are now bringing out their best tools and betting on the creativity of the resources reclutadores.Uno gaining ground in the middle of this picture are flexible on compensation approaches and benefits. Today there is a marked trend towards the individualization of administration of retribuciones.Así, companies increasingly offer personalized employment contracts, rewards as menus, significant individual incentives, and a wide variety of non-traditional benefits. "At first companies remained reluctant to implement this type of compensation policies, but today many more companies are open to implementing them, "says Deverill. "In recent times we have seen in the consultant a lot of practices are not new but the company took the liberty to manage differently," he adds. To illustrate this assertion, the specialist raises two cases: "Some software development companies began to engage professionals for projects, not to leave the work half way. Meanwhile, in the systems area, where employees generally are young, there are companies that offer mileage programs, which are that, for every trip, you can collect points, which are then redeemable for cash or travel pleasure. "Two other employees loyalty strategies widely used by local companies are the incentives in-chief resource shares at executive levels, and plans pensión.Todo this shows that in most firms, non-monetary remuneration prevailing as attraction and retention strategies. "compensation practices today focus mainly on creating value and retain talent. So one key is the identification and differentiation in the management of potential and performance, using essentially the components 'total remuneration' to reward and retain employees, "says Deverill." Increasingly, the goal companies is to prioritize the identification of high-performance personal and develop specific policies to manage it, "he concludes.

Saturday, March 8, 2008

Arturo Cervantes Shaman

Philip Kotler, advises companies on a full review marketing plans

Given the economic situation in the world, marketing guru Philip Kotler, advises companies on a full review marketing plans, considering the possibility of forgetting to customers, channels and products that generate value . Such thinking seems to be well grounded in the theory of Customer Relationship Management (CRM), an issue that is now being given considerable atención.La importance of this trend lies in the need for enterprise-wide focus on identifying, attracting and retaining their best customers, who are vital to the success of the compañía.De hence the commitment made a prominent economist as to gather information and devote more attention to spending and consumen.A time, Kotler emphasizes the need for companies "tropicalize" their products, depending on the market to which attention dirijan.La sales channels, the importance of be effectively exploited web and brand are some of the considerations made in the following exclusive interview. What you see as the new challenges for companies in times of change? What tips to deal successfully? Whenever divide more channels to purchase any product. Besides going to the store, you can purchase a product by mail, phone, retail or online. The company use only one marketing channel for the distribution of your product will face competition from all others. Prices can also be quite different, depending on the channel. Therefore, a company must carefully select the means of distribution used to establish market presence. According to the amount you will require more administrative resources and there will be more opportunity there is a channel conflict and confusion. However, it is important that a company develop a consistent branding and fulfill its brand promise, wherever they sell their products.
What strategies should be developed to meet the slowdown facing the economies of the region dependent on the U.S.? Let me focus on the fact that much of the world is now in recession. The key requirement of marketing in a recession is that the company reconsider its customer mix, a mix of market segments, its mix of channels, its product mix, geographic mix and your marketing mix. It could be longer time to get rid of customers, market segments, channels and product areas unproductive. It is also time to review the pricing and promotion budgets. One of the dangers that exist is that companies, in an effort to save costs in the short term could take steps that harm the prospects of the company's long plazo.Conozco some companies rather increase their marketing spend in difficult times, especially when they see suscompetidores cutting budgets. This gives them the opportunity to gain greater market share. What do you think the CRM is novel, given that marketing itself has always been considered a customer-centric philosophy? Most marketers focused earlier in the mass market or market segments. The advent of Internet and database software enables companies to capture information on today's individual clients. As a result know the client's past transactions, demographics, family size and other data, the company can make its products, services and messages tailored to each client. The CRM has a compelling logic. Therefore, a computer company would not try to sell a new computer to a client, according to the database, just buy one. The company looks in its database for customers who have bought their computer three or four years ago. Definitely, companies get a better accuracy to reach the right customers, instead of spending their money in a mass mailing.
CRM Is it applicable to all companies in the environment world? The CRM is a great system, but not for everyone. The disadvantage is that the costs of collection, updating and data management are high. Much information, including addresses and jobs, it becomes obsolete each year. The company needs to hire experienced analysts to do the job of data collection. Not worth paying these costs so high when the company is selling low unit cost items or products that people only buy once in your life. The point here is whether a particular company would be more efficient to target segments and needs, rather than to individual customers and their needs. In part, the segments are fiction, because customers, even within a segment, have some differences. But at the same time, the segments are an effective means to visualize and develop market offerings. A focus on a segment will pay much more, in many cases, to build and manage a costly information system designed to serve a customer at a time. The idea of \u200b\u200bCRM
easily be displayed in the field of B2B marketing, but when it comes to B2C is more difficult to think of their applicability. Are there examples of successful mass-market CRM today? The CRM is best suited to B2B (Business to Business marketing) than to consumer marketing. Most B2B companies have fewer customers and know more about each client that B2C companies. However, some B2C companies have built customer databases. Dell sales to individual customers are recorded in its database and Dell knows when to suggest new products to individual customers. Kraft maintains a database of several million customers requesting prescriptions Kraft products, coupons and other things from the company. Banks are better at collecting information on individual customers, and thus know when they might be interested in buying a car, pay a wedding or a loan for college education.
Is it worth looking further elements of differentiation in the characteristics de los productos y los mensajes? ¿Cómo enfrentar este dilema?Los clientes se sienten cada vez más atacados por los mensajes comerciales, que vienen no solo de los canales de medios estándar (TV, radio, periódicos, revistas, carteleras) sino de los nuevos, como el e-mail, el fax y otros. Muchos de estos mensajes carecen de creatividad y acontecimientos memorables, y malgastan el dinero de la empresa. Las compañías deben encontrar formas más estratégicas para diferenciarse, en su producto y su oferta de servicios. Yo creo que se requieren habilidades de relaciones públicas corporativas para producir una imagen de una empresa, del tipo de empresa en que los clientes pueden confiar y desean patrocinar.
En los years of its life the evolution of marketing, what is the most important change that this discipline has had? Before, the thought of marketing began with the establishment of the 4 Ps (product, price, place and promotion). Then, marketers realize that to establish the 4 P needed to better understand customers and spent around 4 C (for its acronym in English): customer value, customer costs, customer convenience and customer communication . Over time they realized that the correct starting point, after performing customer research, including segmentation, target and positioning, even before establishing strategic 4 P. Now, it is understood that a company faces four finish options: the mass market, a market segment, a niche market or an individual customer.
What role has marketing in adapting to market products and not vice versa? All markets are local. Many multinational companies make the mistake of entering their standard products in other countries without adaptation. Often the local product wins the product Label. This happened in India, where a local brand of soap he had problems with one of Procter & Gamble. It also happened in the Philippines, where a burger franchise and surpassed McDonald's. My advice for multinationals is to consider "local to" certain aspects of your product and message before inserting. How could
Latin American companies use the Internet to get the most out of your business? Internet does not change the fundamentals of marketing, such as segmentation, targeting (target, goal), positioning the brand, the mixture marketing, etc.. but it provides new capabilities to customers and businesses. Every business should at least establish a website to provide customers and business prospects útil.Algunos information should also be sold on its website, as well as outside the network. Internet will companies to obtain valuable information, may explain their products, offer promotional coupons and samples, will be online focus groups and chat rooms, among other benefits. The importance of the Internet is not simply as an information tool, but as a platform to design a more efficient value chain.
Smart companies are setting up Extranet, which links to its suppliers, distributors and retailers. They are in a better position to monitor sales in real time and therefore have lower inventories and work on a manufacturing and delivery just in time. With lower costs, companies are in a better position to win customers to your value chain. Trademark
new businesses gain privileged positions to very established companies. What should they do these to avoid losing ground? Companies that sell major brands face two strong sources of competition. First, many retail chains are introducing store brands (private labels). These have become as good as national brands and also some retail chains menos.En cost, store brands now account for more than 30% of tenders. Second, national brands also face smaller brands, more locales.Por example, many consumers have changed the microbrewery beer brands, instead of using massive brands. National brands have the following choices: lower prices, introduce a second version with a lower price, the main brand, spend more on advertising, hoping to form a stronger preference for the leading brand and innovate some features or improve the quality of core brand. Kotler
the key requirement for a recession is that the company reconsider its marketing mix. Philip Kotler is considered globally across an authority on the subject of marketing. Since 1988 he is professor at the Kellogg Graduate School of Management, the university's most prestigious marketing mundo.Es the founder of the Kotler Marketing Group (KMG), a consultancy that advises companies in the areas of strategy, planning and organization of marketing and marketing companies internacional.Entre which gave advice include: IBM, AT & T, McDonald's, Motorola, Telecom, Ford Motor, JP Morgan and Novartis.Es author or coauthor of 25 books, many of which have been translated into more than 20 idiomas.Entre including Marketing Management, The Financial Times considered by a of the 50 best business publications.

Mental Disorders More Condition_symptoms

leadership, knowledge and choice

ExpoManagement On the occasion of 2001 in Buenos Aires, Peter Drucker predicted that in a few years, this time in history will be recognized, above all, by the change in the human condition.
Within a few hundred years, when the history of our time is written from the perspective of the long term, the most significant fact that probably will not be considered by historians of technology, Internet or electronic commerce, but the unprecedented change in the human condition. Throughout history, very few were able to choose their profession. Until about 1900 and even in more developed countries, the overwhelming majority continued activity his father, if he was lucky. Mobility was downward, not upward. Today's executives face different choices. Many have more than one race, because the working lifespan of around 60 years now. Three times more than it was in 1900. From these changes, the executive who claims to be efficient must do for himself. You should start by looking in the mirror and ask: Do I want to be the person I see?. Think about what you see is what everyone sees. I want to be seen as an intelligent person? I want to be seen as someone careful? "As a technician or a businessman? What should I change? Are very important questions. Make you an efficient executive seems easy but it is not. Many executives, bright and hardworking, not necessarily

eficientes.Conocimiento and election knowledge gives us a choice. To succeed in this new world, we must first know who we are. Regardless of the success we enjoy, not many people who can answer these questions: Why am good? What I have to learn to make better use my strengths? and fewer still dare to ask them. Paradoxically, many are proud of their ignorance. There are people working in human resources who pride themselves on not being able to read a balance sheet, but if you want to be effective in today's world must be able to do so. In my experience, there is no better way to understand the strengths and discover what is the place that belongs to volunteer for a nonprofit organization. This is probably the biggest opportunity of the social sector and especially in their relation to clear objectives
negocios.Tener Throughout the history of mankind, which achieved success, and only they, knew when to say No. You always knew where they wanted to come and where they locate. Now we have to learn to do the same and not very difficult. The key is to record the results of our decisions. Each time you do something it considers importantly, write what you expect on the strengths
suceda.Apoyarse generally underestimate our strengths. We believe they are part of us. That for which we are good comes easily, but we tend to believe that if something is not very difficult to not be good. As a result, we know our strengths and we can not have them. The only way to discover them is by analyzing the results (feedback analysis). Every time you make a decision or a key measure, type what you think will happen. Nine or 12 months, compare actual results with expectations. I have practiced this method for 20 years and every time I do, I'm shocked. I showed, for example, I have an intuitive correspondence with the technicians, whether engineers, accountants or market researchers. He also showed me that I do not identify easily with the general. We do not know very well what we have. We must learn what our place, what we must learn to get the full benefit of our strengths, where our weaknesses and what are our values. We must also learn to know better: I work well with people or prefer to work alone? What things I commit? What is my contribution? Improve productivity
understand our strengths, to express our values, knowing our place is also essential to tackle one of the greatest challenges of organizations: improving the abysmally low productivity of knowledge workers. Effective organizations assigned to those tasks they can do better. These people are located, and even allows them to locate themselves-according to their strengths. Self-management offers organizations four ways to develop and better motivate knowledge workers:
To know the strengths of employees
· Located where they can make their greatest contribution as partners
• Seek
· Exhibits a competitive advantage desafíosLa United States is that it attracts the best workers knowledge of the world-not just because they earn more money but because they are treated as colleagues, not as subordinates. Knowledge workers do not believe that they are paid to work 9 to 5, believe that they are paid to be effective. Organizations that understand this, and ignore everything that appears in the path of knowledge workers, will be able to attract, retain and motivate the best performers. This will be the major factor of competitive advantage
the next 25 years.

Sunday, March 2, 2008

Patch Port Royale 2 # V1.1

flavors in there

Peruvian

Arnold says Wu. The general manager of the food chain Pardo's Chicken, a hit in Lima, believes that when it comes to choosing where to eat what prevails is the experience and not the origin of cocinero.Una lesson learned just in Santiago, Chile, where in recent years has opened two restaurants and plans to open a third. "With flavors, patriotism acute forget" dice.Wu is one of many entrepreneurs in recent years have given a new flavor to the relations between Peru and Chile, and despite the recurring diplomatic conflicts between the two nations has allowed the development of a growing trade and an appropriate setting for new investments, almost unparalleled in the relations between neighboring countries in Latin America. Note
. Peruvian exports to Chile grew from $ 252 million in 2002 to over U.S. $ 1,600 million in 2007 (see table). And while the Chilean export growth has not been as great (from U.S. $ 466 million to U.S. $ 1,000 million in 2007), they have been their investments. Although official figures say that the stock of Chilean investment in Peru is around U.S. $ 800 billion, many analysts agree that the actual amount exceeds U.S. $ 6,000 million and the annual flow of investment in the country and beyond the historical destinies of the two, Argentina and Brazil.
However, old hatreds between the two countries threaten to halt this burgeoning exchange. The recent lawsuit filed by Peru in the Court in The Hague to rule on the maritime boundary with Chile, was seen as "unfriendly" at the Palace of La Moneda and was answered by an ad hoc gesture: the government of Michelle Bachelet called remove the sense of urgency to the request for legislative ratification of the Free Trade Agreement (NAFTA) negotiated with its northern neighbor.
And, for many Peruvians, the acquisition of Wong and the participation of some 250 Chilean electric companies, airlines, banks, ports, drugstores, department stores and laboratories in Peru have organized an unequal relationship. "For liberals the lot Chilean investment is a very normal and typical of globalization, "says Carlos Ferrero, Peru's former prime minister in the government of Alejandro Toledo. "But globalization does not eliminate the borders and, when a country has many assets in one country, generating political pressure on behalf of their interests, which ultimately affects the sovereignty." Is not unique. "There is asymmetry in any business relationship, we export primary products and manufactures them," says economist Alan Fairlie, the Catholic University in Lima. "That is not complementary but subordinate." And face to Asia, according to Fairlie, rather than complementary, both countries are competitors, so reservations should be taken.
Chile Peru is a place for business ideal. And, for Peru, Chile is a source of fresh capital and job creation. And although it is still difficult investment destination, Peruvian entrepreneurs believe they have great potential in sectors such as agriculture, tourism and fishing in Chile, as has been made in the food. Is the right way.