Trujillo Today an entrepreneur, I commented on the need for greater dissemination of this technique or marketing strategy I was looking for information on the title of this article, and as I did not find I decided to write the following ideas. Traditionally
marketing campaigns were based on mass media such as TV, radio and newspapers (above the line), but now companies have been driven to direct campaigns to specific segments using unconventional means, and that's the definition of marketing Below the line (On line); Why is a growing interest in mktg. BTL? First buyer behavior is changing as it is moving away from the crowds and increasingly demanding more products and services "custom", secondly the growth of technology and the Internet is allowing us to develop databases and focus on our customers more about our campaigns, third intense competition makes us to tune our strategies so that we can focus our efforts on customers that are truly important and fourth increase in the prices of mass media advertising alone makes the brands large budgets can make effective campaigns.
The campaign was carried out by the supermarkets, the idea was: take advantage of the similarity between the palm trees and pine cones to use as supports the hallmark of the fruits to announce the offering, so that pedestrians, pedestrians housewives to communicate the purpose and implementation in their respective homes. the examples we Plaza Vea I use this tool to launch.
marketing campaigns were based on mass media such as TV, radio and newspapers (above the line), but now companies have been driven to direct campaigns to specific segments using unconventional means, and that's the definition of marketing Below the line (On line); Why is a growing interest in mktg. BTL? First buyer behavior is changing as it is moving away from the crowds and increasingly demanding more products and services "custom", secondly the growth of technology and the Internet is allowing us to develop databases and focus on our customers more about our campaigns, third intense competition makes us to tune our strategies so that we can focus our efforts on customers that are truly important and fourth increase in the prices of mass media advertising alone makes the brands large budgets can make effective campaigns.
The campaign was carried out by the supermarkets, the idea was: take advantage of the similarity between the palm trees and pine cones to use as supports the hallmark of the fruits to announce the offering, so that pedestrians, pedestrians housewives to communicate the purpose and implementation in their respective homes. the examples we Plaza Vea I use this tool to launch.
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