To reduce risks, a strategy would be the exit to the outside is also a matter of convenience, since many are too big for their own local cities and begin bother, as does PLaza See, Tottus , UPN. The idea is to reduce the risk, although focus on the domestic market is still the corner happy, especially when the internal situation in our country is going well. But do not take advantage of good global economic situation to invest abroad can bring trouble, sooner rather than later. Not long breath to stay in the place of origin, as well can not be a mouse head in a globalized world . For eso empresas emblemáticas como Bizcocho Castañeda, Janos , Razzeto deberían plantear un crecimiento hacia afuera, como una manera interesante de expandir posibilidades y plantear una mejora en su producto para captar nuevos mercados.
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