few gringos I know that in countries like Colombia and Peru, the term "Guerrilla Marketing" does not sound too well ...
But those have their noses stuck in this issue of marketing, what we read and hear constantly.
What is it?
"Guerrilla Marketing is an unconventional way to carry out promotional activities, making use of low-budget", according to the formal definition .
Although I personally do not go crazy name (could have implemented another nice concept, as "Entrepreneurial Marketing", which is behind this concept is very interesting.
Jay Conrad Levinson
Features (mastermind) hinted that one of its objectives was to avoid being detected. In other words, the victim (potential buyer) do not realize that you were selling.
Among other features this type of marketing works best in small businesses. - It is based on human psychology .- It invests time, energy and imagination instead of money. - The indicator of success is profits, not revenues.
The idea is to take advantage of many ways are there to advertise. Rumors, direct mail, personalized messages to cell from friends, neighbors and acquaintances, bulletin boards at universities and institutions, basic telemarketing, classified, yellow pages .. and many others fed only by the imagination.
But those have their noses stuck in this issue of marketing, what we read and hear constantly.
What is it?
"Guerrilla Marketing is an unconventional way to carry out promotional activities, making use of low-budget", according to the formal definition .
Although I personally do not go crazy name (could have implemented another nice concept, as "Entrepreneurial Marketing", which is behind this concept is very interesting.
Jay Conrad Levinson
Features (mastermind) hinted that one of its objectives was to avoid being detected. In other words, the victim (potential buyer) do not realize that you were selling.
Among other features this type of marketing works best in small businesses. - It is based on human psychology .- It invests time, energy and imagination instead of money. - The indicator of success is profits, not revenues.
The idea is to take advantage of many ways are there to advertise. Rumors, direct mail, personalized messages to cell from friends, neighbors and acquaintances, bulletin boards at universities and institutions, basic telemarketing, classified, yellow pages .. and many others fed only by the imagination.
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