The Installation Was Interrupted Before Acronis

STRATEGIES To penetrate markets

How can companies enter attractive markets where incumbents erect many barriers to entry? To answer this question, the authors studied organizations that successfully entered the most profitable industries in the United States between 1990 and 2000. When dissected the strategies with better results, repeated a common theme: the indirect attack. Smart newcomers do not replicate existing business models, do not compete for crowded distribution channels nor will immediately behind mainstream consumers. Instead, attack the enemy's weak points, then gain a competitive advantage and later, if at all useful, attacking strengths. The recent battles in the soft drinks industry, where brands, bottling and distribution capabilities, and shelf space are the main advantages of the established companies illustrate the concept. Red Bull, by contrast, entered the market in 1997 with a niche product: a carbonated beverage energizing. The company began selling the drink in bars and nightclubs. After obtaining loyal following through these outlets, Red Bull made it to the corner store.

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HOW TO ENTER A HIGHLY MARKETS CUSTODY?

How can companies in attractive markets to enter when the actors established multiple erect barriers to entry? To answer this question, the authors studied organizations that successfully entered the most profitable industries in the United States between 1990 and 2000. When dissected the strategies with better results, repeated a common theme: the indirect attack. Smart newcomers do not replicate existing business models, do not compete for crowded distribution channels nor will immediately behind mainstream consumers. Instead, attack the enemy's weak points, then gain a competitive advantage and later, if at all useful, attacking strengths. The recent battles in the soft drinks industry, where brands, bottling and distribution capabilities, and shelf space are the main advantages of the established companies illustrate the concept. Red Bull, entered the market in 1997 with a niche product: a carbonated beverage energizing. The company began selling the drink in bars and nightclubs. After obtaining loyal following through these outlets, Red Bull made it to the corner store.

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Skateboarding Jeff Hardy

OUTDOOR ADVERTISING AND ITS IMPACT.

I love these campaigns that demonstrate that there are still original things to do in traditional media in this case advertising. It is about transparent marquees are printed with the contents of a magazine cover, so that people and pretending to be placed behind the cover photo.

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CREATE A NEED AND THE SOLUTION, AND FORGET THE COMPETITION.

Apple Computer became one of the most "hot" in the digital music industry in just three years. Behind this resurgence is the growing success of iPod and iTunes, its "virtual store" music. Since launching the iPod in October 2001, Apple has sold over six million units and captured over 60 percent market share in digital music players. Since players were simple and flights before the iPod came on the scene. Nor were few but relatively large, the players MP3 s most sophisticated and powerful that in many cases, they could store and play up to 5,000 tracks. And as the business of digital music downloads, then, no one seemed willing to pay for "download" their equipment companies like Napster digitalizadas.Algunas songs were inspired music lovers more "awake" who did not hesitate download the songs of your choice worldwide, free, and illegally. In 2003, they moved 2,000 million illegal files. Despite efforts to counter the phenomenon, industry remained illegal, though not strictly limited profitable customers more "technical." To achieve success in both industries, Apple is not devoted to "steal" customers to existing operators. By contrast, significantly increased the demand to convert the mass of customers not little addicted to the technology in very good customers. At the same time, Apple launched a powerful advertising campaign by word of mouth for their products, irresistible and outstanding.
To fully understand what Apple achieved, imagine a market divided into two types of oceans: one red and one blue. The red represents ocean to all industries that exist today. In the red ocean, companies struggle to overcome his rivals in capturing a greater share of existing demand. As they face and compete aggressively, red often becomes bloody, and the expectations of both earnings and growth, are reduced. The main strategic thrust is then to benchmark competitors seamless and, of course, try to overcome them. In summary, which determines the strategic agenda in this scenario, it is always competition. Blue oceans, in contrast, are defined as those untapped markets, which offer an opportunity for highly profitable growth. Are deep, and are practically intact, largely unexplored. Companies that open blue ocean, as did Apple, strive to become irrelevant to the competition after a jump of value to both customers and the company. What ocean is "anchored" their strategic thinking? Blue ocean strategy, sets the level of profitable growth that occurs as a result of the creation of blue oceans. Blue oceans are based on innovation, in value, that is, to link innovation to know what the mass of buyers valued. The evaluation of more than 30 industries, which reviewed more than 100 years information, we confirm. Always the same thing happened, the technology proved a crucial factor in creating blue oceans. In 1992, Compaq created a multibillion-dollar market with the launch of its ProSignia line, offering buyers double the capacity of storage and printing. That line showed a strong link between technology supply and what most valued guests. Get the link is not easy and is often the obstacle that most executives in technology tropiezan.Si wants to determine to what extent his idea will "float" on a blue ocean, ask yourself the following question: to what extent the technology that makes life offer buyers is decidedly more productive, simple or convenient, less risky, or fun and updated? If you can not respond quickly, in brief, precise and brilliant, his "ship" does not take the course that requires the creation of a blue sea.

W. Chan Kim. He is a professor at INSEAD, co-author of the bestseller Blue Ocean Strategy and analyst of events such as Apple.

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COCA COLA AND JUICE MARKET

Coca-Cola Femsa makes bid for Mexican Jugos del Valle. The Mexican manufacturer Coca-Cola Femsa and Coca-Cola Co. announces U.S. rum in a statement to submit a bid to the National Banking and Securities Commission of Mexico for the company in that country, Jugos del Valle.La overall supply of both companies is U.S. $ 6.34 per share, which would complete a total of approximately U.S. $ 370 million for control of the local firm. Coca-Cola Femsa and Coca-Cola Co. also would take over a debt of $ 86 million signing juices as AP.Inicialmente entered the Mexican regulator blocked the transaction. However, following an appeal made to the government agency's decision was anulada.De materialize the Coca-Cola operations significantly increase its presence in the carbonated beverage segment in Latin America. The Coca-Cola plans, once accomplished the business are integrated into the rest of the bottlers of the firm in the region. Jugos del Valle is the second largest producer of packaged juices, nectars and fruit made in Mexico, and leading the production in Brazil. It also has presence in other Latin American markets.

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Guerrilla Marketing

few gringos I know that in countries like Colombia and Peru, the term "Guerrilla Marketing" does not sound too well ...
But those have their noses stuck in this issue of marketing, what we read and hear constantly.
What is it?
"Guerrilla Marketing is an unconventional way to carry out promotional activities, making use of low-budget", according to the formal definition .
Although I personally do not go crazy name (could have implemented another nice concept, as "Entrepreneurial Marketing", which is behind this concept is very interesting.
Jay Conrad Levinson
Features (mastermind) hinted that one of its objectives was to avoid being detected. In other words, the victim (potential buyer) do not realize that you were selling.
Among other features this type of marketing works best in small businesses. - It is based on human psychology .- It invests time, energy and imagination instead of money. - The indicator of success is profits, not revenues.
The idea is to take advantage of many ways are there to advertise. Rumors, direct mail, personalized messages to cell from friends, neighbors and acquaintances, bulletin boards at universities and institutions, basic telemarketing, classified, yellow pages .. and many others fed only by the imagination.

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TO REDUCE RISK, WE ONLY GROW

To reduce risks, a strategy would be the exit to the outside is also a matter of convenience, since many are too big for their own local cities and begin bother, as does PLaza See, Tottus , UPN. The idea is to reduce the risk, although focus on the domestic market is still the corner happy, especially when the internal situation in our country is going well. But do not take advantage of good global economic situation to invest abroad can bring trouble, sooner rather than later. Not long breath to stay in the place of origin, as well can not be a mouse head in a globalized world . For eso empresas emblemáticas como Bizcocho Castañeda, Janos , Razzeto deberían plantear un crecimiento hacia afuera, como una manera interesante de expandir posibilidades y plantear una mejora en su producto para captar nuevos mercados.

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LOCATION IS IN THE CONTEXT OF GLOBALIZATION IN THE NORTH

Acabo de escribir un artículo el de Sumar y Ganar, el que ustedes pueden encontrar en este blog y luego asisto a una reunión en la que Universidad Privada del Norte y la familia Rodríguez Risco, después de evaluar la oportunidad add and win in growth, with the prestigious Laureate Group, one of the largest enterprise networks in the higher education sector, decided to sell its 80% stake in a global development strategy.

feel that this growth strategy is based on the technique of WIN TO WIN, UPN where the university to expand its horizons in the academic, institutional, and infrastructure, the aim being that all its members, students, academic staff, administrative, and internal and external partners, will see your participation encouraged and enriched.

It is always interesting to explore questions such as What strategy communication is applied to provide this positive message? but as Marita said Martin, who is the Age of the revaluation of the location, this means that we can be of a global dimension, but without losing our strengths.

The location is the basis of differentiation, in a globalized world.

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ALWAYS SOMETHING NEW

always said that in the province nothing happens but we can not ignore the significant changes including the arrival of Glory Group and Cartavio Casagrade, Plaza Vea, Cine Planet, and recently the news about a new actor in the business scenario Trujillo, such as E. WONG, absorbing our signature self MERPISA, with a value soles interesting, but this amount does not fit with the value of the property, but what if I'm sure is that the company has added the value of fixed assets, plus the information that has our company representative Trujillo. Academically it is said that we are in the information age, but what if it has been demonstrated, is that knowledge and experience are emotionally and economically valuable assets.
To all this, we have always heard that we should investigate the needs of the consumer, but this is just a manifesto from the perspective of production, however, if we reflect a little, and then focus on what the information age gives us a hand, warn that what the customer needs will bring from distant lands or take what seems best or make you feel better. Then if that does not need to study it ensures that the consumer is going to find, which inevitably leads to the need to add and develop qualities that will make show product or service may be preferred. This confirms to me the idea I have on nature, which has given us two eyes, two ears, two hands, a mouth and a heart know to look, listen, speak, do and feel what our consumer wants., because the marketing is related to trends and sensations.
In this search for add and win we will not have enough information in order to bombard the consumer with advertising to keep or get the customer to cross the city and tour too long in the store, followed by a long tail box, only to make a single purchase, so I think that those companies that do not understand that what consumers are looking Trujillo, faithful to their customs and family traditions, is a fast and quality, difficult to achieve a profitable position. Consumers trujillanos far
surprised by lights, colors or promotional prices, looking to find a nice quick attention, Remembering how good we like it mochicas majestic take us without losing our essence. Therefore, it would be important that all these new companies, assimilate our culture and identity as part of its bid. But, just look around us, the prevalence of pre-Inca monuments, but not Incas, as invaluable relics of our ancestors.
In that sense, I'm sure E. WONG added to your indisputable liderazdo in market management, experience and knowledge of MERPISA, which offered us a place of meeting place for our purchases in recent years. I want to thank Juan Carlos Piedra and his team of workers and suppliers to offer their efforts year after year, to provide a new way of doing business in Trujillo, is that, before there Merpisa, self-service concept was unknown in our traditional city. In this desire to keep adding be grateful to E. Wong to continue with the current team working. Allowing them to see the joint development opportunities.
The only immediate gain does not make us more valuable, there have Gandhi, Ms. Cao, the Lord of Sipan, which over time and their ways of life have taught us that quality and value and managed to transcend succeed over time on their great adversaries.
Finally, think and wonder, what other company Trujillo will add to this new stream of investment? Could it be a traditional cafeteria, library ...?
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transumers: Consumers are increasingly demanding a transient lifestyle .

transumers: Consumers are increasingly demanding a transient lifestyle. There is a new trend, but it definitely becomes a consumer trend. Transumers
are consumers driven by experiences instead of the path of consumption 'fixed', by entertainment, by discovery fighting boredom, which is increasingly live in a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed term is replaced by an obsession with short-term satisfaction obtenr purchase. Ie, the past is, well, and the future is uncertain, What happens when a transumers are literally in transit?
All spaces must be traveled by a clear dispocion offer selected, does not seek regular if things change elemntos luxury or bins to produce a great satisfaction to find them when you least expect it ... The feeling is sought is that everything remains in the present, live for "today." News for tourist and craft promoters

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"WAL-MART TO CHANGE, BECAUSE WE DO NOT?

Wal-Mart Stores Inc., the world's largest retailer, said Wednesday it is rolling out a new advertising campaign with the slogan "Save money. Live Better," which will replace his usual "Always low prices."
Wal-Mart said the first change to its advertising slogan in 19 years comes at a time looking for a more emotional print your publicidad.Esto makes us think it's time to make changes

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WHAT IS THE BTL MARKETING? NO CUSTOMERS

Trujillo Today an entrepreneur, I commented on the need for greater dissemination of this technique or marketing strategy I was looking for information on the title of this article, and as I did not find I decided to write the following ideas. Traditionally
marketing campaigns were based on mass media such as TV, radio and newspapers (above the line), but now companies have been driven to direct campaigns to specific segments using unconventional means, and that's the definition of marketing Below the line (On line); Why is a growing interest in mktg. BTL? First buyer behavior is changing as it is moving away from the crowds and increasingly demanding more products and services "custom", secondly the growth of technology and the Internet is allowing us to develop databases and focus on our customers more about our campaigns, third intense competition makes us to tune our strategies so that we can focus our efforts on customers that are truly important and fourth increase in the prices of mass media advertising alone makes the brands large budgets can make effective campaigns.
The campaign was carried out by the supermarkets, the idea was: take advantage of the similarity between the palm trees and pine cones to use as supports the hallmark of the fruits to announce the offering, so that pedestrians, pedestrians housewives to communicate the purpose and implementation in their respective homes. the examples we Plaza Vea I use this tool to launch.

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SUBTRACT, ADD

customers not subtract, add

relations

Pablo Fernández and Roberto Friedmann

Many marketing executives continue to focus on product instead of focusing on managing customer relationships.

result? Give up the huge revenue potential that is hidden behind those existing customers that, apparently, are not profitable or not worth retaining.

In part this is because many marketing executives believe that if a customer segment is not profitable, it is best to discard it and focus efforts on attracting new segments with new or improved products. Unfortunately, this approach is consistently applied to individual customers, leading to fall in a harmful business practice "fire" customers, or give to new business with them. Despite the growing emphasis on customer who profess many companies, and the abundant literature on how to manage relationships with them, practices such as "redundancy" are still prevalent in the process of marketing these senseless actions in an emerging market .

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