According Descartes, expressed "nothing is more evenly distributed than razón.Todos seem to be enough." But irony aside, the fact is that there is an element shared by all equally and that is, without doubt, time.
Everyone, absolutely everyone, available 24 hours a day. Not a minute more, not a minute less. But the difference lies in the way they manage and invest. Therefore, I would like to reflect precisely on the importance and the evolution of time, but not from the chronological point of view, but certainly old enough I'm not missing, but from a marketing perspective.
If anything has caused a real impact on the day of the Magi who not long ago we left behind have been the so-called gift cards. Of course, if we think carefully, give "credit" to spend freely, is as simple, accurate, safe and also saves us time to think they need or want us.
may seem a bit cold but is ... "I have no time!". Friends, how many times a day we hear, or worse, we say that famous phrase?. So much so that time seems to have become one of the greatest shortcomings of the XXI century. For lack of time we neglect our relationships, our appearance, our fridge, until we stopped going to malls that Monday through Thursday, are virtually empty.
So, like it or not, time is beginning to condition the Marketing and Communication strategies at all levels, thus becoming a factor with which we have to play very hard if we want to be competitive.
The recipe seems simple.
not we become slaves of our time, learn to monetize, to make the most of and banish once and for all of our vocabulary the hackneyed phrase "I have no time" because, of course, "having Haylo" and is the same for all, just have to know to manage and organize appropriately to achieve success.
Because ... as well says a proverb ... "Time is money and who loses, is a fool." Therefore, as gold is, give it the value it really is and begin to regard it as a marketing tool, will check as soon as time itself-who else-will prove us right.
Everyone, absolutely everyone, available 24 hours a day. Not a minute more, not a minute less. But the difference lies in the way they manage and invest. Therefore, I would like to reflect precisely on the importance and the evolution of time, but not from the chronological point of view, but certainly old enough I'm not missing, but from a marketing perspective.
If anything has caused a real impact on the day of the Magi who not long ago we left behind have been the so-called gift cards. Of course, if we think carefully, give "credit" to spend freely, is as simple, accurate, safe and also saves us time to think they need or want us.
may seem a bit cold but is ... "I have no time!". Friends, how many times a day we hear, or worse, we say that famous phrase?. So much so that time seems to have become one of the greatest shortcomings of the XXI century. For lack of time we neglect our relationships, our appearance, our fridge, until we stopped going to malls that Monday through Thursday, are virtually empty.
So, like it or not, time is beginning to condition the Marketing and Communication strategies at all levels, thus becoming a factor with which we have to play very hard if we want to be competitive.
The recipe seems simple.
not we become slaves of our time, learn to monetize, to make the most of and banish once and for all of our vocabulary the hackneyed phrase "I have no time" because, of course, "having Haylo" and is the same for all, just have to know to manage and organize appropriately to achieve success.
Because ... as well says a proverb ... "Time is money and who loses, is a fool." Therefore, as gold is, give it the value it really is and begin to regard it as a marketing tool, will check as soon as time itself-who else-will prove us right.
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