developed by IBM Research analyzed behavior of about 16,900 consumers around the world. The conclusion of the company is that customers are changing "dramatically" the way they relate to organizations. What are its characteristics. Only three words are enough to have an approach to consumer century: skeptical, powerful and connected. The three adjectives is shown by a recent report from IBM with respect to the new generation of customers as the "Omni Consumer" (Omni Consumer.)
"People just want more choices about the type of products and services they consume, whether it comes to energy, entertainment or insurance policy. Consumers have more control than ever over what, where and when to buy, "said Peter J. Korsten, vice president and global leader of the Institute of Business Value of IBM.
This department provides strategic information to capitalize on new business opportunities. Their research includes 17 different industries across five disciplines including human capital management, financial management, business strategy, managing the supply chain and customer relationships.
This time, the IBM think-tank focused his research in the conduct of about 16,900 consumers around the world to come to the conclusion that customers are changing "dramatically" the way they interact with organizations.
One of the most important conclusions, which is poised to consolidate a trend, at least in most developed countries is that people are willing to pay more for energy resources-friendly to the environment.
Two thirds of consumers said they are willing to pay more for green power ", ie one that has proven less greenhouse gases. Among Americans, most are willing to pay a substantial premium of 20% or more.
The study also reveals a paradox: consumers want more choice about the type of energy they buy, but they are not aware of the variety of options already available.
Moreover, 62% of those without renewable energy options said they would like to have that alternative.
"People just want more choices about the type of products and services they consume, whether it comes to energy, entertainment or insurance policy. Consumers have more control than ever over what, where and when to buy, "said Peter J. Korsten, vice president and global leader of the Institute of Business Value of IBM.
This department provides strategic information to capitalize on new business opportunities. Their research includes 17 different industries across five disciplines including human capital management, financial management, business strategy, managing the supply chain and customer relationships.
This time, the IBM think-tank focused his research in the conduct of about 16,900 consumers around the world to come to the conclusion that customers are changing "dramatically" the way they interact with organizations.
One of the most important conclusions, which is poised to consolidate a trend, at least in most developed countries is that people are willing to pay more for energy resources-friendly to the environment.
Two thirds of consumers said they are willing to pay more for green power ", ie one that has proven less greenhouse gases. Among Americans, most are willing to pay a substantial premium of 20% or more.
The study also reveals a paradox: consumers want more choice about the type of energy they buy, but they are not aware of the variety of options already available.
Moreover, 62% of those without renewable energy options said they would like to have that alternative.
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