ALWAYS SOMETHING NEW 
always said that in the province nothing happens but we can not ignore the significant changes including the arrival of Glory Group and Cartavio Casagrade, Plaza Vea, Cine Planet, and recently the news about a new actor in the business scenario Trujillo, such as E. WONG, absorbing our signature self MERPISA, with a value soles interesting, but this amount does not fit with the value of the property, but what if I'm sure is that the company has added the value of fixed assets, plus the information that has our company representative Trujillo. Academically it is said that we are in the information age, but what if it has been demonstrated, is that knowledge and experience are emotionally and economically valuable assets.
To all this, we have always heard that we should investigate the needs of the consumer, but this is just a manifesto from the perspective of production, however, if we reflect a little, and then focus on what the information age gives us a hand, warn that what the customer needs will bring from distant lands or take what seems best or make you feel better. Then if that does not need to study it ensures that the consumer is going to find, which inevitably leads to the need to add and develop qualities that will make show product or service may be preferred. This confirms to me the idea I have on nature, which has given us two eyes, two ears, two hands, a mouth and a heart know to look, listen, speak, do and feel what our consumer wants., because the marketing is related to trends and sensations.
In this search for add and win we will not have enough information in order to bombard the consumer with advertising to keep or get the customer to cross the city and tour too long in the store, followed by a long tail box, only to make a single purchase, so I think that those companies that do not understand that what consumers are looking Trujillo, faithful to their customs and family traditions, is a fast and quality, difficult to achieve a profitable position. Consumers trujillanos far
surprised by lights, colors or promotional prices, looking to find a nice quick attention, Remembering how good we like it mochicas majestic take us without losing our essence. Therefore, it would be important that all these new companies, assimilate our culture and identity as part of its bid. But, just look around us, the prevalence of pre-Inca monuments, but not Incas, as invaluable relics of our ancestors.
In that sense, I'm sure E. WONG added to your indisputable liderazdo in market management, experience and knowledge of MERPISA, which offered us a place of meeting place for our purchases in recent years. I want to thank Juan Carlos Piedra and his team of workers and suppliers to offer their efforts year after year, to provide a new way of doing business in Trujillo, is that, before there Merpisa, self-service concept was unknown in our traditional city. In this desire to keep adding be grateful to E. Wong to continue with the current team working. Allowing them to see the joint development opportunities.
The only immediate gain does not make us more valuable, there have Gandhi, Ms. Cao, the Lord of Sipan, which over time and their ways of life have taught us that quality and value and managed to transcend succeed over time on their great adversaries.
Finally, think and wonder, what other company Trujillo will add to this new stream of investment? Could it be a traditional cafeteria, library ...?
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